You have the best website and pouring comments, but there is one element that is disturbing you! How do I convert window shoppers to real buyers? How can I turn the leads to customers and retain them for a long time? The era of digital technology is all about catering the right service. Shopping for products to online service happens on a mere tap. Let us see how we can turn the probable buyers to sure buyers.
Offers That Are Irresistible
You know the shopper has an eye on your make up products. Somewhere down the line, she is analyzing with other sites. Meanwhile, you capture this moment and offer her something alluring. Give her 10% off on shopping now!” and see the difference. You have to entice the window-shopper in such a way that there is no other option but to go to your website.
How About A Sample Delivery
These expenses are going to be in your books of accounts under advertisement category. So no, you are not at a loss, when you are ready to deliver a sample for free. Understand the psychology of a shopper. There are two to three websites which are open, and the shopper is perhaps comparing all the products. Therefore when you give an option of offering a free sample delivery, you have earned yourself few brownie points. The sample is going to be the Ace card that will do all the magic.
Make Your Page Responsive
Easy poesy is the generation. Most of the surfing is done lying down with mobile in the hands. Therefore, it becomes imperative for a seller to make his page responsive. Make your page simple to understand. Make the loading time lesser. Avoid unnecessary advertising deals on your site that may hamper the loading time. Remember, shoppers hardly can wait for nanoseconds to upload. It has to be in lightning speed that the loading of the page must take place. A shopper who would like to do online recharge or book tickets for a vacation, it must be complacently simple.
Use Live Chat Box
The more personal touch to a website the better is the prospects. When there is a live chat box, it becomes easy for the window shopper to ask questions. Directing to the page of FAQs or about return policies or payment policies, these are few elements that a browser would like to see. Thus, go live and help the browser with your service. For instance, ‘we accept PayPal’ or ‘get 15 days trial deals’. The client ought to fall in love with your website and in turn, go shopping.
Give Deals And Deadline
Massive sale on Amazon or all products to go away at 50% discount or get free DTH recharge offers coupons, wow does that excite you? If that does for you, it will be a prospect too. So be it. Give deals that are compelling, and there is no way a shopper would like to escape from.
Change The Style As Per Season
Valentine’s Day is around the corner. It is an excellent time to tap people with alluring offers and products. Converting your page as per the season is essential. A browser is always on the run to look for new. If the same old page opens, there is a high level of irritation that pours in. Thus, if the whole world is celebrating Thanksgiving Day, you should also have similar products or services on the move so that you do not lose the opportunity.
Rome was not built in a day, and so is the case with window shoppers. You cannot expect an overnight miracle to take place where all the window shoppers are head over heels for your services or products. You have to strategize. Think about the elements that may bother customers. Give them a content that they are looking for. Thereafter navigate the website link through inbound marketing tactics. You are sure to pull the crowd towards you.
Use Email Marketing
This serves aptly for some reasons. First of all, they are personal. Customers love being acknowledged or being made feel special. It is this moment when you can tap them at the earliest. Mails like “Hello Sharon, we thought you would like to go to Georgia this vacation, click here to get the offer“. Sharon, who has been browsing your site to see some deals on Georgia, has finally decided with your offer. You have cracked the code now!
Nobody knows your website as well as you do. Keep it simple, keep it interactive. There is no way that you can let your window shoppers go away. You got to go that extra mile to make your audience glued to you.